Although the sex 'n' shopping sub-genre is renowned for its brand name-dropping and celebration of conspicuous consumption, the analysis reveals that the two Scruples novels offer contrasting visions of consumer behaviour. This paper aims to contribute to this growing body of scholarship by examining consumption behaviour in two best-selling 'sex 'n' shopping' novels, Scruples and Scruples Two by Judith Krantz. Literary analysis is emerging as a major focus of contemporary marketing and consumer research. Lynch Jr., Provo, UT : Association for Consumer Research, Pages: 43-48.Īdvances in Consumer Research VolPages 43-48ĬONSUMPTION BEHAVIOUR IN THE SEX 'N' SHOPPING NOVELS OF JUDITH KRANTZ: A POST-STRUCTURALIST PERSPECTIVE

Stephen Brown (1996) ,'Consumption Behaviour in the Sex 'N' Shopping Novels of Judith Krantz: a Post-Structuralist Perspective', in NA - Advances in Consumer Research Volume 23, eds. In appropriately post-structuralist fashion, the underpinning binary oppositions - sacred/profane and male/female - are transposed and self-cancelling in the course of both books. ABSTRACT - Literary analysis is emerging as a major focus of contemporary marketing and consumer research.

Scruples krantz